Journal of Gastro Tourism

The Role of CLEANLINESS at Green World Hotel Zhongxiao Taipei, Taiwan

Erna Wigati — Fri, 27 Feb 2026 00:00:00 +0000

This research aims to analyze the role of cleanliness in supporting service quality at Green World Hotel Zhongxiao, Taipei, Taiwan. The research methodology used is a descriptive qualitative approach with data collection techniques including observation, interviews, and documentation. The research focuses on the implementation of cleanliness standard operating procedures (SOPs) by the hotel. The research results show that Green World Hotel Zhongxiao has optimally implemented cleanliness thru the use of cleaning tools according to the hotel's established SOPs, periodic cleaning of hotel areas, monthly disinfectant spraying, and regular monthly evaluation meetings with all hotel staff. In addition, guest rooms are cleaned according to applicable SOPs, and all hotel facilities are cleaned periodically to maintain cleanliness and guest comfort standards. Therefore, cleanliness plays a significant role in maintaining the quality of service and the hotel's positive image at Green World Hotel Zhongxiao

Planning an effective communication strategy for tourism information centers (TICs) in managing product information

Ety Setiawati, Chondro Suryono — Fri, 27 Feb 2026 00:00:00 +0000

Linggarjati Village possesses significant historical and natural tourism potential, yet its information dissemination remains sporadic and decentralized. This study analyzes the necessity of a centralized Tourist Information Center (TIC) to bridge the information gap and promote local assets effectively. Using a descriptive analysis method with purposive sampling of 45 respondents, the research identifies a tourist profile dominated by young females (56.5%) and Gen Z (43.5%), who prioritize "coolcations," safety (65.2%), and weather accuracy (63%). Findings indicate that while digital platforms are widely used, 43.5% of tourists visit a physical TIC specifically to verify internet-sourced data. Furthermore, 67.4% prefer interpersonal communication with staff supplemented by visual aids. The study emphasizes a systematic management approach encompassing data collection, analysis, and dissemination synergized across multi-platform media including TikTok, Instagram, and physical brochures. The proposed communication strategy, branded as "Explore Linggarjati: History, Nature, and Hospitality," aims to enhance public trust and empower informed decision-making. Ultimately, a TIC integrated with real-time digital tools and competent personnel is vital for the sustainable tourism development of Linggarjati Village.

Generation z’s evaluation of jamu as a herbal drink: implications for consumer purchase decisions

Rano Abryanto, Shafira Nindhita — Sat, 21 Feb 2026 00:00:00 +0000

Jamu as traditional herbal beverages are a big part of Indonesia's cuisine and health culture. But we still don't completely understand how important they are in current hospitality consumption, especially among those in Generation Z. This research investigates impact of the influence of perceived value of Jamu on the purchase choices of Generation Z consumers in hospitality and healthy-live daily settings. This study examines perceived value as a cognitive evaluation formed through awareness and perception, while family context is treated as a social influence that shapes how this value is constructed. On the other hand, decisions on what to buy are based on how customers act and why they want to buy. We collected information from 125 users who had already utilized Jamu. A quantitative technique was employed, utilizing descriptive statistics and simple linear regression, to analyse the association between perceived value and purchase outcomes. The findings indicate that Generation Z's purchasing decisions are considerably influenced by their perception of Jamu's value. Perception is the most essential value factor, followed by awareness and family context. The findings show that even though Jamu is based on tradition, Generation Z is more likely to self-minded it if they think it is safe, useful, and relate to their healthy-lives today. These findings highlight the imperative for hotel operators and foodservice providers to recontextualize traditional herbal beverages through immersive presentation, contemporary branding, and targeted marketing strategies.

A Qualitative Study of Communication Management to Stabilize the Hospitality Staff Performance in the Digital Age

Haura Tabriza Asyan, Izza Ulumuddin Ahmad Asshofi — Fri, 27 Feb 2026 00:00:00 +0000

The tourism industry has many components that are needed to meet the needs of tourists and face globalization. In facing the dynamics of globalization that affect the work system in the tourism industry, especially hospitality, an understanding of effective communication is a key factor in maintaining smooth operations and adapting to change, especially in the digital age. The emergence of misunderstandings of the work system, poor communication between departments through the hotel's digital system, and poor staff relations can affect the internal performance of the hotel. This can lead to data entry errors, delays in interdepartmental work, and disharmony in the work environment. This study applies a qualitative method through participant observation. The purpose of this research is to examine the understanding and delivery of communication between hotel staff in the context of digital transformation and its impact on staff harmony and staff attitudes towards guests. In addition, it provides an understanding of communication between hotel staff to stabilize the hotel internally. The study also identifies internal communication patterns that influence the stability of staff performance within digital-based work systems. The results show that the implementation of structured, clear, and consistent digital communication enhances internal coordination, reduces work errors, and strengthens harmonious relationships among staff. The main contribution of this study is the recommendation of structured communication standards as a practical guide for hotel management, helping stabilize staff performance and significantly improving overall service quality.

Nightclub Visitor Lifestyles and Their Role in Shaping Urban Night Tourism in Yogyakarta

Fera Dhian Anggraini — Fri, 27 Feb 2026 00:00:00 +0000

Lifestyle reflects the way individuals live their daily lives, as expressed through their activities, interests, and opinions. The lifestyle of nightclub visitors constitutes an important element in understanding the development of night tourism in Yogyakarta, which is characterized by the increasing growth of urban nightlife entertainment activities. Nightclubs function not only as recreational spaces but also as arenas for social identity formation, self expression, and social interaction among visitors. This study aims to identify the lifestyle patterns of nightclub visitors based on observational data and in-depth interviews with 25 participants at prominent nightclubs in Yogyakarta. The research employed a qualitative approach with a phenomenological design and was analyzed using NVivo software.

The findings reveal three dominant themes in the lifestyle of nightclub visitors in Yogyakarta: culture and norms, hedonism, and representation and self validation. This study contributes empirically grounded insights into visitor lifestyle patterns, which may serve as a reference for strengthening nightclub management strategies and the development of night tourism in Yogyakarta to be more adaptive, safe, and aligned with visitor characteristics.